Founder's
Guide
To B2B Sales

Everything a Founder/CEO needs to know about building and managing a B2B sales team.

Contents

Appendix

QBR Metrics and Analyses Copy link

Examples of key metrics tables not already presented in the previous sections.

QBR Metrics, ARR Copy link

Post-quarter meetings with exec team, sales management, and sellers to review the last quarter and plan for the next

As you scale, review by territory and/or region

QBR Metrics, Pipeline Copy link

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See video: Dave Kellogg, Executive in Residence at Balderton Capital, on how to build a marketing machine Copy link